Inside the early years in the blogshop business (2006-2008), the owners have been young females aged among 16 and 20. Most of them had been nonetheless in school and didn’t start out out using the aim of becoming entrepreneurs. Numerous thought it was a exciting and easy way of selling off their secondhand apparel on the internet, and also the money earned from these sales would go towards funding their future style purchases.
After some months, some realized the possible of fashion e-commerce plus the enormous market of consumers who have been prepared to invest amongst $15 to $40 to get a piece of clothes online devoid of needing a physical fitting. Searching to fulfill the demand of their buyers, these owners went to supply from apparel importers at City Plaza in Singapore and some even went on frequent sourcing trips to Bangkok to bring back large supplies of low cost clothing.
How do they sell clothing on blogs?
It seemed questionable to start a enterprise employing Livejournal blogs with all the lack of a proper internet framework, inventory handle, checkout and payment processing systems. But these young female entrepreneurs had been not deterred and came up with numerous one of a kind hacks. The four points beneath were essential aspects that contributed to the good results and popularity of Blogshops singapore within the competitive e-commerce industry:
1. Weekly time-specified launches
As a modest business enterprise starting out, it will be challenging to stock up clothing in numerous diverse designs without incurring huge expenses of warehouse storage cost and labour charges. Rather, blogshops introduced a series of 5 to ten various designs with limited availability inside the kind of a themed collection format. The collection would launch weekly at night among 7pm and 10pm, and consumers had been informed by means of email newsletter a couple of days prior to the actual launch.
Backorders have been out there a handful of days just after a effective promoting out of a collection launch; additionally, it gave those shoppers who missed out around the launch an opportunity to purchase sold out designs. It was assured revenue for the owners, as prospects would have to spend upfront to purchase sold out styles that were on backorder. Backorders would take two to six weeks to arrive prior to they have been shipped to clients. The quantity of designs accessible on a backorder was an indicator on the reputation of a blogshop.
Gmail was a must-have tool of any blogshop owner. Firstly, It was employed to challenge order invoices manually to customers soon after they commented on the products they wanted on Livejournal. Secondly, blogshops sent mailers in bulk to inform customers of pending launches as well as the arrival of backorders. Thirdly, Gmail labels were made use of as a tool to keep track of those who had produced payment by tallying the payment specifics of buyers’ bank accounts against the owners’ bank accounts. Well known blogshops normally exceeded Gmail’s 500 day-to-day messages sending limit throughout the launch of a new style collection.
Payment is an essential mechanism to close the obtain loop in e-commerce. Even so when shopping at blogshops, buyers had no option but to trust sellers with upfront payments to sellers’ accounts. POSB/DBS web banking was the principal option of payment accepted by sellers, but purchasers usually had to wait as much as 48 hours for their payment to be manually verified by sellers via e mail.
There was no payment protection for sellers within the case of non-fulfilled orders, hence buyers preferred buying in the a lot more popular Blogshops in singapore to avoid finding scammed. Even though it was slow and inefficient for owners to confirm every single payment e-mail, there have been no transaction charges involved and most shoppers had an active POSB or DBS account.
Keep tuned for element two of my look at the blogshop phenomenon where I will speak in regards to the golden age of blogshops along with the major blogshops in Singapore.